TAG Livros is a book signing club which delivers a literary kit to all its members every month.
Team TAG had been exploring ways to generate more leads and engage them better. However, just like any digital startup, they had a lean budget. Clearly, they needed a lead generation solution that not only had a higher ROI compared to standard inbound techniques, but was also cost effective.
The team built an intuitive quiz using Outgrow’s interactive pre-built templates. Thus, they did not have to write a single line of code, which reduced the development cost.
The quiz had a simple landing page, and a single question, which could be answered using a drop down. This format increased their completion rate and their share rate.
The quiz TAG built was interactive, engaged users, and provided instant gratification. Since it was about best-selling books, it was share-worthy.
“Outgrow’s well designed templates, allowed us to quickly build and launch experiences without writing a line of code. Their personalization features like logic jump and conditional call to actions helped us personalize the results for our users. “Luise Spieweck Fialho
Within a month, this quiz generated more than
72K visits, 23K leads, and 5K engagements.
The TAG Livros quiz engaged and entertained their audience and thus was a huge
hit on social
media. They posted on their Facebook page and ran targeted Facebook Ads.
You will see one of their Facebook posts below, which generated over 900
likes/reactions and
over 120 shares.
Overall, they generated more than 55K leads and 196K visits in traffic. And the
interactive
experience became a huge hit!
Get Paid for Your Pad (GPYP) helps property owners become expert AirBnB hosts so they can maximize their returns.
Jasper Ribbers, founder of GPYP, relied on paid search and some Facebook advertising to drive traffic to a lead generation form on his website. However, he was looking for something more interactive than a form. Something that would not only inspire customers but also provide insight into the host’s AirBnB profile, so he can customize his follow up emails to make them more relevant to his prospects.
Outgrow’s interactive content platform offered customizable, pre-built templates that let GPYP build the assessment in just a couple of hours without hiring expensive designers and developers.
All the 9 questions in the assessment could be answered without typing anything on a keyboard, using multiple choice, dropdowns, and sliders. This meant that the majority of people who started the assessment actually finished it.
The assessment had a form just before the results page. Thus, people had to fill the form to see their results. This led to a 40% conversion rate. In comparison, the previous form had never witnessed a double digit conversion rate!
“ Outgrow was the perfect solution for what I was looking for “Jasper Ribbers
The assessment had a 60% completion rate i.e. the percentage of people who started the
quiz and reached the last page.
GPYP ended up getting 800+ conversions at a 41% conversion rate.
VenturePact is a software development marketplace which helps businesses find & engage developers & designers.
The marketing team at VenturePact carefully crafted an inbound strategy that included blogs, ebooks, search engine optimization and social media, closely tied together. Although these tactics resulted in an increase in engagement over time, the results were not enough to help them maintain a high growth rate. They clearly had to reinvent their marketing.
VenturePact used the Outgrow platform to create a simple and attractive landing page for their calculator. The landing page proved to be really high-converting with a click-through rate of 66%.
The lead generation form asked for not only your email but also email of people who you’d recommend the calculator to. This ensured that the calculator had a viral component in-built. In fact, the conversion rate on this form was a staggering 40%.
Users got real-time results with a clear onward call to action. Approximately 4% of users clicked on the CTA and went to the company website.
“Our goal was to generate more leads, and improve the level of customer interaction but our inbound strategies were giving lukewarm results at best. We had to reinvent marketing and needed something that could provide instant gratification. “Nathan Windsor
Within 2 weeks of launching, the calculator boosted
traffic by 15% and increased
conversion rate by 28%.
Overall,
the company generated 11,592 qualified leads (and counting) with this single
interactive calculator.
In addition, the calculator also helped VenturePact become a thought leader in
its space. People
always had questions about how much their app will cost. So, when VenturePact came up
with a
tool that could help answer this question, people were more likely to share it on social
media.
This helped the company get word-of-mouth traffic.
Macroscape is a marketing consulting firm which helps companies market their products and services.
Macroscape had a client who manufactured bikes and bicycles, and who needed to engage their customers and help them make sound purchase decisions. After having exhausted the usual inbound marketing tactics, Macroscape was now looking for a marketing technique that spelled success for itself as well as its client. “My goal was to create something easy for the client that they could edit on their own should they need to”, noted Nathan, Founder of Macroscape.
Since Macroscape could give their client access to the quiz dashboard, the client could make any changes they needed to align the quiz with their branding and marketing goals. It bridged the gap between generating revenue for themselves and proving ROI for their clients.
Outgrow’s template-based interactive marketing platform let the team build an intuitive quiz using pre-built templates. Thus, they didn’t have to write a single line of code, which eliminated the cost of hiring developers.
The quiz comprised of three simple questions, each of which was supported by images and graphics. This meant that the quiz was not only easy to take but also visually engaging - a perfect mix for virality. As a result, the quiz witnessed a high completion rate and share rate.
“Our goal was to generate more leads, and improve the level of customer interaction but our inbound strategies were giving lukewarm results at best. We had to reinvent marketing and needed something that could provide instant gratification. “Nathan Windsor
Since the quiz provided instant gratification, and helped instead of selling, the
conversions were exemplary -
3225 visits and 1151 leads since they went live. That's a
36% conversion rate!
“The client was able to close more deals, increase engagement and create a better
customer UI/UX
shopping experience,” according to Macroscape.
The team was also super impressed with Outgrow’s support team. Says Nathan, “The
Outgrow team
has been totally stellar and super helpful. They have been responsive to all my
questions. I
can find them right there on Intercom helping me and my team customize their work.”
The Professional Wingman is a relationship consultancy firm that helps millennials find long-term romantic relationships.
Thomas Edward, Founder, The Professional Wingman, wanted to expand his audience size, and improve the conversion rates. His goal was to get 1K leads with a month-long campaign. And given the nature of his business, he sure garnered a lot of interest and attention from his target audience. However, he couldn’t hold it or convert it. Traditional marketing tactics were not delivering the desired results.
Creating an experience in the Outgrow app is similar to building a powerpoint presentation. The drag and drop, WYSIWYG editor let Thomas create the most complex of experiences without any coding! Thus, he saved on time as well as resources.
The Professional Wingman’s target audience was the smartphone generation. Thus, they wanted the quiz to look flawless on any device - laptop, smartphone or tablet. Outgrow’s 100% responsive, fully customizable templates were a breath of fresh air for the Wingman team.
Thomas added a lead form right before the results page, and made sure he asked only for relevant information. Outgrow’s lead generation capabilities enabled him to collect leads seamlessly and send them to his CRM for further follow-up.
“Outgrow, not only makes it easy to create quizzes but makes them easy for users to use and share with others, making lead acquisition virtually a breeze. “Thomas Edward
Using a quiz as part of their marketing strategy gave The Professional Wingman a lot to bask in- increased traffic, more engagement, more shares, more leads, and even repeat users! They had nearly 9609 visits and over 2782 leads, plus nearly 270 social shares.
Bolt iOt is a complete platform that includes hardware, a cloud dashboard, and a smartphone app to monitor devices remotely over the Internet.
Bolt iOt needed a cost-effective and simple way to generate qualified leads. They wanted to promote their training program for engineering students. They decided to use Outgrow interactive content for increased lead generation and conversion optimization.
The assessment was a great opportunity to increase brand recognition. They used the assessment to promote their products and services without coming off as too salesy. It helped develop customer trust as well.
The sense of competition and financial rewards encouraged more and more people to complete the assignment. The assessment enhanced customer engagement and increased website visits more than ever. Since it provided real value to users, it had a high conversion rate.
They also added a tutorial video at the end of the assessment. It educated the participants on the scholarship and the product. It added value to the customer and promoted their product at the same time.
“If you’re looking for efficient lead generation and brand awareness, Outgrow is the way to go. “
Sisu is a real estate and mortgage sales dashboard that helps simplify sales tracking. It provides critical analysis of sales metrics and gamifies the real estate and mortgage sales experience.
Sisu’s systems were evolved but their onboarding process was complicated. They were not generating leads at the rate they had expected. They needed interactive content to solve many purposes - calculate their prospects’ goal, automate their sales process and generate leads.
The pricing plan calculator was a great way to increase engagement. The prime reason behind that was that it adds value to the user. The lead generation form asks for detailed information about the company as well. And then offers personalized recommendations, pricing plans, 7-day trial links among other things.
The lead generation form appears right before the results. This incentivizes the user to give in their personal information in exchange for their results. The calculator offers much more than pricing plans which increases the chances of lead generation. The calculator also ensured that Sisu gained more qualified leads.
They were also able to collect a lot of valuable information about their leads. Consequently, this information could be used to create detailed buyer personas for their leads. For instance, here SISU collected valuable information like company size, leaderboard management, accountability, etc. This helped Sisu formulate customized plans for their clients.
“Outgrow turned out to be exactly what we expected and more! “
Masculine Style is a men’s styling consultancy that helps people find the most suited dressing styles as per their archetype - Rugged, Refined, or Rakish.
Masculine Style was looking for a way to engage its prospects and get a good amount of lead conversions. They needed something “that looked great, worked easily, and made conversions more effective!”
This personality quiz got around 30% open rates and earned roughly $2 per lead per month. The quiz also helped the company compartmentalize its leads which helped them in retargeting their marketing efforts. Lead segmentation helped them target different demographics in different ways. It also helped them with market research.
The quiz was entertaining and great to look at. This increased customer engagement and increased website traffic. The quiz allowed social media sharing which increased the online presence of the brand. This, in turn, brought more and more customers to the website and encouraged them to take the quiz. The trendy topic helped drive a lot of traffic to the quiz.
Outgrow provided them with a responsive support team. They helped them resolve bugs and queries efficiently. Masculine Style received 24x7 support and the support team ensured that Masculine Style did not have to face any challenges with the builder.
“I've used a quiz format for a couple of years but it never did as well as I expected it to - that is until I switched to Outgrow “
The Golf Avenue success story
play_arrow
Golf Avenue is one of the biggest online retailers of golfing equipment through different selling platforms around the world. It was founded in 2006 and started as an eBay retailer. Today, it has more than 50000 golf clubs at all times and aims to provide the best price equipment for every kind of golfer.
Golf avenue has content ranging from clubs to bags to apparel to shoes. They needed a solution that would help their users to know exactly which equipment suits them the most. They also wanted to know about their customers’ preferences. These were some of the problems that Golf Avenue was looking to solve by using Outgrow.
The quiz provided valuable information to the people who needed it. This helped them in the process of lead generation. And these leads could be segmented into different categories. Thereafter, these different segments could be targeted separately as per their preferences. Golfers with different kinds of choices could be targeted with different products.
Through these quizzes, Golf Avenue offered customized offers and discounts to the users. This helped them in nurturing leads and satisfying existing customers. The monetary incentive increased intent for re-purchase and promoted the products. Consequently, this also increased customer loyalty towards the brand.
The content used in the quiz reflects the brand image of the company. The quiz is fun, interesting and resonates with the company's values. This develops a sense of familiarity with the brand within the users.
“Perfect platform to help any website engage with their users or find new ones through a different strategy. Now with their templates section, it’s easier than ever to launch a campaign! “
Arquati is one of the leading Italian brands that create products aimed at providing sun protection. They build products like pergolas, awnings and interior curtains and fabrics. They aim to provide a technologically advanced, customizable idea of the living space at the best possible price.
Arquati needed a simple and effortless way of generating leads. And they wanted to do it in the most cost-effective way possible. They used interactive content to generate leads and engage customers at the same time.
The quiz got over 1.3 million views which is a huge amount of visits for a single interactive content piece. The quiz also got them over 73000 leads. By using a single quiz, Arquati was able to increase its website traffic, generate leads and get an idea of its customers’ preferences and choices.
By gathering relevant data about customers, they could personalize their products and offers according to the customer needs. This would improve customer experience and increase brand loyalty.
The result page of the quiz is extremely detailed. It gives a description of their service, their product, and their vision. Instead of sending mail, they offer to get in touch and offer free design for their pergola. They have included their products and reviews on the same landing page as well. Essentially, they used this one quiz to teach the users about their company, as well as their products.
“Only Outgrow could have gotten us the numbers that it did. 1.3 million views was beyond our expectations! “
Using a quiz as part of their marketing strategy gave The Professional Wingman a lot to bask in- increased traffic, more engagement, more shares, more leads, and even repeat users! They had nearly 9609 visits and over 2782 leads, plus nearly 270 social shares.
Children’s Ministry Deal is the #2 Children's Ministry Curriculum Producer in the U.S. They sell educational resources through their ecommerce platform.
They were looking for fun ways to engage their customers They wanted a content that could encourage prospects to share their contact information. Also, they wanted to engage buyers and increase repeat purchases. The solution came in the form of interactive content.
Outgrow has a number of optimized premade templates. This offered a very simple, quick and efficient way of creating a quiz. The biggest advantage was that Outgrow is a no-code platform which allows people from all backgrounds to create customizable interactive content of their choice.
The quiz targeted churches that had children’s ministries. Thus, the theme and questions were thought out accordingly. This kind of targeting ensured that only the people who were truly interested in CMD’s products took the quiz and shared their contact information. Thus, in the end, CMD got 100% qualified leads.
The idea of the quiz really prompted the audience. The quiz allowed for social media sharing which led to a lot of visibility. The quiz responses got a huge number of likes and shares online. Prospects also commented and started conversations on Facebook, which resulted in a more engaged audience.
“For years we thought it would be cool to create a "Buzzfeed" style quiz to attract new customers. Outgrow came along at the perfect time and it was 100x easier than I thought it would be “Nevan
Leads.PH is a Philippines-based digital marketing agency that uses the strategies of inbound marketing to help businesses grow. All of their plans are based on specialized formulas and experiences, but their technique always differs from brand to brand.
Leads.PH had taken on a new client that needed help gaining leads - Singlemalt.ph. It is a whisky specialist that sells the largest selection of the whisky locally available. They wanted to generate leads and increase their brand awareness. The solution: interactive content!
The quiz was engaging, user friendly and fun, that led to so many people giving in their lead information. The quiz also got 42629 leads, 120153 visits, and a conversion rate of 36%. It added value through insightful recommendations.
Outgrow allowed Singlemalt to analyze the response of every user who had taken the quiz. They understood what their customers were interested in and saved a lot of effort on market research. It can also help you with your product development efforts in the future.
The social media integrations made it very easy for people to share their results on various platforms. Thereby, helping the brand reach a wider audience and driving more traffic. The social media share becomes a trust factor for other people and convinces them to take the quiz too.
“Outgrow did not only help us but also helped our clients in the best way possible. “
Sugar And Kush is a New Jersey-based brand that sells food items like cookies, oil drops, gummies and much more. Moreover, they offer third-party tested products of the highest quality. Their products are manufactured and perfected through sustainable farming methods and food-grade compound extraction.
The quiz helped the company gain 246506 leads and over 700000 visits with a conversion rate of 35%. This helped them get pre-qualified leads since these were people who definitely had an interest in consuming CBD oil products.
This quiz asked for information like gender, age, ways of coping with stress, etc. This helped the company gain relevant information about their users that they used to categorize them. They also used this information to target them with personalized products, offers, and other resources.
Sugar And Rush has used the quiz as a way of educating the users about the use of their products. The quiz results educate the quiz takers about all the products by the company and what they should be used for. This saves the time and effort of the company in the future.
Barões Digital Publishing is a Brazilian company that develops and operates digital publishing strategies for brands. Their services dominate the entire digital publishing chain: planning, platforms, and methods, combined with a consistent editorial line of curated and original content.
The outcome quiz generated over 64000 leads and almost 134086 visits, gaining a lot of traction for the company. The quiz had a conversion rate of almost 48%. These leads can further be divided on the basis of answers like ‘trip budget’ or ‘location’. This will help the company target specific leads with more relevant content that will be useful only to them.
The quiz was a great way of collecting user data with their consent. By receiving the answers to the questions in the quiz, QuintoAndar became privy to their user behavior, their preferences, choices, opinions and other factual data. It is a low cost and quick way of doing this.
The best thing about interactive content is how quickly it draws a customer to itself. It engages the customer on a personal level and that’s exactly what this quiz did as well. The quiz was promoted via their social media platforms and newsletters which helped them reach a wide audience and engage an even wider audience.
“Ease of building interactive experiences, no worries with development and UX, great support team “
